Okagesama Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture; CEO: Tatsuya Sawada), which develops the Japanese hamburger "Onigiri Burger," a hamburger with ingredients sandwiched between rice and seaweed instead of a bun, exhibited at the International Franchise Expo New York 2025, which was held at the Javits Center in New York for three days from Thursday, May 5th to Saturday, May 29st, 31.
"International Franchise Expo New York (hereinafter referred to as IFE) is known as one of the world's largest franchise exhibitions, held annually in New York, and is an international event that brings together entrepreneurs, investors, and people in the food and beverage industry from all over the world.
According to the official IFE announcement, participants came from 43 states across the U.S. and 64 countries, more than 200 brands exhibited, and more than 50 workshops were held. It has attracted attention from the franchise industry around the world as a practical business platform.
We will deliver this report in several parts!
Let's roll!

"International Franchise Expo New York 2025" Event Report

We exhibited at the International Franchise Expo New York 2025, one of the largest franchise exhibitions in the United States, held at the Javits Center in New York for three days from Thursday, May 5th to Saturday, May 29st, 31. The taste, brand concept, and creativity of "OnigiriBurger" were highly praised by visitors from all over the world.