OnigiriBurger set up a booth in the Japan Pavilion area at the IFE and offered half-sized samples of the most popular "BBQ Yakiniku Onigiri Burger" at the Kansai International Airport main store. Over the three days, more than 3 people stopped by the booth, and the total amount of domestically produced Wagyu beef used reached 600kg. (The actual number of meals served was about 32.)

All of the Onigiri Burger menu items have been developed by famous sushi restaurants!

All of the OnigiriBurger menu items have been carefully developed by the owner-chef of a famous sushi restaurant, which is difficult to book, from recipes to seasonings. Instead of buns, the ingredients are wrapped in gluten-free rice and mineral-rich, fragrant seaweed, creating a "Japanese hamburger" style.

Through the "BBQ Yakiniku Onigiri Burger" offered this time, visitors were able to enjoy the "ultimate Japanese taste" created by Japanese craftsmen in a casual, one-handed manner, providing a new dining experience.

The booth will be decorated in the brand's signature rainbow colours!

The booth featured a bold layout of the rainbow colours that are the symbol of OnigiriBurger, and in order to convey the deliciousness to the fullest extent, a video of the cooking process was shown that incorporated ASMR elements and focused on the sound.

In addition, the brand message was prominently displayed as "Onigiri Burger," a Japanese hamburger in which ingredients are sandwiched between "rice and seaweed" instead of a bun.

"International Franchise Expo New York 2025" Event Report