The OnigiriBurger booth was visited by a diverse range of visitors from various countries and cities, including major American cities such as New York, Los Angeles, Chicago, and Miami, as well as Canada, the UAE (Dubai), London, Paris, Switzerland, Portugal, Romania, India, Bangladesh, Indonesia, China, Thailand, South Korea, and Taiwan.

The moment they picked up the "BBQ Yakiniku Onigiri Burger" sample, they exclaimed in amazement at the visual appearance of the inside, followed by excited reactions such as "The seaweed smells great!" and "It's delicious!" Many people even came back to the booth to share their impressions, saying "It was really delicious," and it seemed the appeal of the OnigiriBurger had really resonated with all five senses.

Its deliciousness, ease of being able to eat with one hand, healthiness, simple operation, and cute, impactful visual appeal have resonated with a wide range of people, regardless of nationality or age, and we have received many comments expressing excitement for future developments.

Onigiri BurgerComments received at the booth

"It's just delicious!"
"If we release it in New York, it'll definitely be a hit!"
"A unique brand!"
"I want to expand this to my own country!"
"It looks like we could open a franchise soon."
"I like the logo and characters!"
"The brand's worldview and commitment are conveyed."
"The rice and seaweed are delicious, and the sauce is delicious!"
"I love onigiri! This is a very innovative way to present it!"

Furthermore, local staff and venue personnel commented that this was probably the biggest line they've ever seen, and some even took photos of the queue. Long lines formed in front of the OnigiriBurger booth every day, creating the kind of excitement that only an international exhibition can provide.

"International Franchise Expo New York 2025" Event Report

We exhibited at the International Franchise Expo New York 2025, one of the largest franchise exhibitions in the United States, held at the Javits Center in New York for three days from Thursday, May 5th to Saturday, May 29st, 31. The taste, brand concept, and creativity of "OnigiriBurger" were highly praised by visitors from all over the world.