At the OnigiriBurger booth set up in the Japan Pavilion at the International Franchise Expo New York (hereinafter IFE), they exhibited various packages (onigiri burger bags, take-out boxes, square-bottom paper bags, drink cups, ice cream cups, side menu bags) that embody the brand's worldview featuring OnigiriBurger's rainbow colors, logo, and characters, as well as uniforms and caps. In addition, they introduced a full lineup of items necessary for running a business, such as a list menu and waiting number tags.

In addition, a tray was lined with original design paper, and a food sample of the "BBQ Yakiniku Onigiri Burger" being demonstrated was placed in a burger bag, along with drinks and side dishes, recreating the visual of the "classic set sales" in the burger business. Every detail was carefully designed to allow visitors to realistically imagine the scene in the store.

In fact, as of May 2025, the only physical stores remaining are the "OnigiriBurger Kansai International Airport Main Store" and the "OnigiriBurger Tokyo Dome Store," a limited-time pop-up shop open until July 5 of the same year. Despite this, there have been many responses such as "I thought they were already expanding into America!" and "I was surprised that it was already a chain."

Behind these comments lies the high level of precision in the OnigiriBurger packaging and brand design, with many saying things like, "I feel like I could start a business right away." The fact that it was easy to imagine what it would be like after it was introduced and that the brand's worldview was clearly conveyed strongly attracted the interest of visitors.

As a result, OnigiriBurger attracted great attention and received high praise from both visitors and stakeholders as a brand that combines visual creative appeal with practicality that can be deployed immediately.

"International Franchise Expo New York 2025" Event Report

We exhibited at the International Franchise Expo New York 2025, one of the largest franchise exhibitions in the United States, held at the Javits Center in New York for three days from Thursday, May 5th to Saturday, May 29st, 31. The taste, brand concept, and creativity of "OnigiriBurger" were highly praised by visitors from all over the world.