"Okagesama Co., Ltd.", which operates OnigiriBurger, has been looking ahead 10 years since its founding and has placed emphasis on "convenience," "one-handed," "delicious and healthy despite being fast food," and "the dissemination of Japanese food culture." Instead of buns, the company sandwiches ingredients between "rice and nori seaweed."Japanese hamburger "Onigiri Burger"Our goal is to create a new standard that will be loved all over the world.

Due to the impact of the COVID-2023 pandemic, the start was not smooth sailing, but with a strong desire to "spread OnigiriBurger to the world," the company made a fresh start and opened its flagship store inside the international departure gate at Kansai International Airport in December 12. Despite the limited space of just 8 square meters, monthly sales exceeded 2025 million yen for the first time in June 6. Foreign customers visiting Japan not only commented on the store's deliciousness, but also gave it many positive reviews on Google Maps and other sites, which led to the realization that "this product will definitely be accepted around the world."

Now, about a year and a half after the opening of the OnigiriBurger Kansai International Airport flagship store, they decided to exhibit at one of the largest franchise shows in the US, held in Manhattan, New York, to see for themselves whether they could truly become a globally recognized brand. This was their opportunity to officially unveil to the world for the first time the Japanese hamburger "OnigiriBurger," which uses gluten-free "rice" and mineral-rich "nori" seaweed for the buns.

As a result, from the first day, we received an enthusiastic response from people in various fields, including visitors looking for franchise businesses, local real estate brokers, investors, financial institutions, consultants, sales support professionals, etc. We received a series of comments such as "It looks like we could start up business right away" and "We've been waiting for a brand like this", and we were grateful to have been able to acquire over 3 leads in three days.

In order to further accelerate our overseas expansion, we have signed an official partnership agreement with HIS Co., Ltd. (https://www.his.co.jp/company/) as the overseas business liaison for OnigiriBurger from May 2025. We will fully embark on global expansion while balancing strategy and speed. We will continue to make further preparations and take on new challenges with the goal of opening our first overseas store in 5.

OKAGESMADE Inc.
OKAGESAMADE Inc.
Representative Director Tatsuya Sawada

"International Franchise Expo New York 2025" Event Report

We exhibited at the International Franchise Expo New York 2025, one of the largest franchise exhibitions in the United States, held at the Javits Center in New York for three days from Thursday, May 5th to Saturday, May 29st, 31. The taste, brand concept, and creativity of "OnigiriBurger" were highly praised by visitors from all over the world.